Lifecycle & Demand Generation · London, UK

Violeta
Todorova

Marketing operations with strategic insight. Full lifecycle. Intent-driven ABM. Turning complex campaign architecture into measurable pipeline growth.

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8+
Years in digital marketing
Global
Across EMEA, AMER & APAC
B2B
SaaS & enterprise focus

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About

Strategy meets implementation

Violeta Todorova

I'm a London-based digital marketing manager who sits at the intersection of strategic thinking and operational excellence. While many marketers choose one lane, I've built a career that spans both — combining campaign planning and delivery.

My focus has evolved from broad brand and content work into the mechanics of how great marketing actually gets done: the channels, workflows, automation, and sales alignment that turn strategies into results. I've worked across the full funnel — from intent-driven ABM and demand generation through to customer newsletters and retention.

I thrive in environments that demand adaptability — whether that's scaling campaigns from regional to global, bridging the gap between marketing and sales, or finding the right MarTech stack to make it all click.

📡

Brand Awareness

Consistent, cohesive messaging across every channel

🚀

Full-Funnel Campaigns

Top-to-bottom lifecycle ownership — awareness through to retention

⚙️

ABM & MarTech

6sense intent data, HubSpot, Salesforce, Openprise & more

🔗

Sales Enablement

Bridging marketing and sales for pipeline impact

📊

Analytics & AI

Data-driven optimisation, augmented by AI at scale

🤝

Cross-functional

Across sales, product, leadership and agencies

Key Achievements

185% User growth
161% Sessions increase
2× Sales from website
10+ HubSpot certifications

Experience

Where I've made an impact

Zeta Global
Dec 2025 – Present
Global Marketing Campaign Manager

Joined following Zeta Global's acquisition of Marigold's enterprise products. Undertook a large data migration project as part of the ops team.

Marketing Operations HubSpot Data Migration Openprise
Marigold
Jan 2025 – Dec 2025
Global Marketing Campaign Manager

Expanded scope from EMEA to global, taking on AMER & APAC markets. Led end-to-end campaign management across multiple regions. Leveraged 6sense ABM intent data to build targeted mid-funnel nurture programmes, and produced customer newsletters to drive engagement and retention. Owned end-to-end event marketing ops — from building event pages and executing email campaigns, to data enrichment, deduplication and CRM upload, through to routing contacts to the right sales reps.

Global Campaigns Lifecycle Marketing ABM 6sense Marketing Ops HubSpot
Marigold
Jun 2023 – Dec 2024
EMEA Marketing Campaign Manager

Owned campaign management for the European market — building and executing multi-channel demand generation programmes, optimising landing pages, and managing marketing automation workflows within HubSpot. Built ABM nurture programmes using industry data to serve prospects with relevant content.

ABM 6sense Landing Pages Automation Email Marketing
Sphere Partners
Jan 2022 – Jun 2023
Digital Marketing Manager

Achieved a 185% increase in users, 161% growth in sessions and 78% increase in pageviews — directly doubling sales generated from the website. Managed the full marketing mix: content, social, paid media, automation, events, and an external SEO agency. Acted as the primary HubSpot owner and lead nurture strategist.

185% User Growth Paid Media HubSpot Lead Nurture SEO Events
Sphere Partners
Nov 2020 – Jan 2022
Marketing Coordinator

Managed all social channels (paid and organic), coordinated internal events, produced webinar and video content, and led podcast promotion — building the foundation for a broader digital marketing function.

Social Media Paid Social Video Events
Gripped
Apr 2019 – Nov 2020
Marketing Account Manager

Client-facing role working with B2B SaaS brands on pure inbound marketing. Collaborated with writers, developers and designers to deliver landing pages, blog content, social growth, and lead generation — while maintaining strong client relationships.

B2B SaaS Inbound Marketing Client Management Content
Huble
Jan 2018 – Mar 2019
Sales & Marketing Executive

Supported internal brand promotion at a leading HubSpot partner agency. Completed 10 HubSpot certifications and helped maintain the company's highest-tier HubSpot partner status — laying the foundations for a career built around marketing operations and automation.

HubSpot Partner 10× Certified Sales & Marketing

Skills & Tools

The full toolkit

Core Skills

Lifecycle Marketing Demand Generation Marketing Automation ABM Paid Media Sales Enablement Customer Engagement Analytics & Reporting Brand Awareness Lead Nurture AI Prompt Engineering Cross-functional Collaboration Project Management

MarTech Stack

HubSpot 6sense Salesforce Openprise ZoomInfo RingLead LinkedIn Campaign Manager monday.com Asana AI-Assisted Analytics SEO Tools CRM

Testimonials

In their own words

"

I found Violeta to be a highly capable demand marketer. Initially focusing on organic social, she quickly broadened her experience to manage paid social as well as full lifecycle campaigns from idea to execution. ... Her expertise with CRM, Marketing automation and related technology played a key role in the success of our small team, ... Violeta was truly a critical member of my team, always ready with fresh ideas and approaches to the challenge of Marketing.

Michael Anthony
Head of Marketing
"

I had the opportunity to manage Violeta in our Marketing Operations group at Marigold and Zeta, and can confidently say she's someone you can count on. ... She's also a constant learner and listener, and she knows when to push hard for ideas she believes in. I witnessed her taking ownership of various projects where strong organizational skills were required (small team, high cadence of deliverables).

Alexis Fillon
Director of Marketing Operations
"

Violeta consistently demonstrated strong organizational skills and attention to detail, ... She collaborated effectively with cross-functional teams — including creative, analytics, and regional stakeholders — to coordinate campaign elements and maintain consistency across markets. I would gladly recommend Violeta for any marketing or campaign-focused role and am confident she will be a valuable addition to any organization.

Miguel Garcia
VP, Marketing Operations

Excerpts from real LinkedIn recommendations, provided by my former managers. Full testimonials visible on my LinkedIn profile.

Contact

Let's work together

If you're looking for someone who can blend strategic thinking with hands-on marketing operations, I'd love to hear from you.

Reach me on LinkedIn